👁️ Eye Care Clinics

Stop losing patients
to whoever answered first.

You built your practice to care for patients' vision, not to manage a ringing front desk, chase recall patients who never rebook, and wonder how many new patients called after hours and went somewhere else.

Most eye care practices are leaking patients at the same three points. All three are fixable — automatically.

Get a free consult See pricing →

Missed calls after hours
A potential new patient calls at 7pm after work. Gets voicemail. Calls the next practice in search results. You never knew they tried.

The Anytime Agent answers at 7pm. It doesn't know it's after hours.

Recall patients who don't rebook
Your recall list is a graveyard of good intentions. One postcard, maybe a text. No follow-up. That's production walking out the door one lapsed patient at a time.

Automated multi-touch recall sequences run until they book — or opt out.

Front desk buried in routine calls
Appointment confirmations, insurance questions, frame availability — all manual, all repetitive, all pulling your team away from the patients standing in front of them.

AI handles the routine. Your team handles the relationship.

No-shows eating your schedule
A patient confirms, then doesn't show. That chair sits empty. Your overhead doesn't care.

Timed reminders that actually get responses reduce no-shows significantly.

What we fix

The four operational gaps
costing your practice daily.

We treat your practice the way a good clinician approaches a patient: diagnose before prescribing.

New patients lost after hours

Most new patient searches happen evenings and weekends. If your practice goes to voicemail, the next optometry practice gets the call. This is the most fixable problem on this list.

The Anytime Agent answers every call, captures every new patient, and books them before they call anyone else.

Recall patients who never rebook

Most recall programs are one-touch. A postcard, maybe a text. If they don't respond, nobody follows up. That's production that should be on your schedule.

Automated multi-touch recall sequences that run until the patient responds — or opts out.

Front desk overwhelmed by routine

Your team is skilled at patient care. They are not best utilized answering the same scheduling and insurance questions forty times a day.

Routine inquiries, confirmations, and new patient intake handled automatically. Your team stays focused on the exam lane.

No-shows eating your schedule

Every empty chair is lost production. Most no-shows happen because reminder sequences aren't timed right or simply don't exist beyond one generic text.

Multi-touch automated reminders timed to when your specific patients actually respond.

The SBD Ops Engine — for eye care clinics

Multiple Tools.
One System.

Not off-the-shelf products bolted together. Configured for your practice and wired into each other so everything actually works as a system.

Anytime Agent

AI voice, intake & reminders — 24 hours a day

Answers calls, books appointments, sends recall reminders, and texts back missed calls — around the clock. Your practice never goes to voicemail again.

✓
AI voice agent — inbound calls answered 24/7Natural-sounding, not robotic
✓
Missed-call text-back — instant SMS responseMissed call becomes a live conversation in seconds
✓
Automated recall reminders — reduce no-showsTimed to when your patients actually respond
✓
Appointment booking — straight to your calendarNo back-and-forth, no holds, no voicemail
✓
CRM included if you need oneUnlimited contacts, pipelines, and user seats

Book a free consult →See how it works

HIPAA-aware configuration throughout. Patient data handled seriously.

🛠️

SBD Ops Engine

Smart CRM + AI automations that think for you

Your CRM should work for your practice. The Ops Engine wires AI into your patient workflows — scoring contacts, routing new patients, automating recall sequences. No babysitting required.

✓
AI-powered patient scoring & triagePriority patients surface automatically
✓
Automated intake & pipeline routingNew contacts tagged, segmented, routed on arrival
✓
Omnichannel follow-up sequencesEmail and SMS, timed and personalized automatically
✓
CRM included if you need oneUnlimited contacts, pipelines, and user seats

In the Navy, undocumented processes cost lives. In your practice, they cost patients. Let's document them.

Get the SBD Ops Engine →See pricing

Part of the SBD Ops Engine

RapportRadar™
Deep Prospect Intelligence

Most research tools tell you what someone did. RapportRadar tells you who they are — five behavioral frameworks plus live data scraping. Then it writes your outreach matched to how that specific person actually responds.

The behavioral profile feeds directly back into the Anytime Agent chatbot — so every subsequent interaction automatically mirrors that person's communication style. The more contacts you profile, the smarter your entire system gets.

DISC Assessment

Dominance, Influence, Steadiness, Conscientiousness — how they communicate and decide

Big Five (OCEAN)

Openness, Conscientiousness, Extraversion, Agreeableness, Neuroticism — from their digital footprint

MBTI

16 personality types revealing how someone processes information and makes decisions

Enneagram

Core motivations, fears, and internal drives that influence buying and giving decisions

SWOT Analysis

Complete strategic overview of the prospect — strengths, weaknesses, opportunities, and threats

The Deep Dossier™ includes

›Full behavioral profile across all five frameworks

›Pre-written email, call script & text — each matched to their behavioral style

›Capacity estimate and background summary

›Recommended approach, timing, and ask strategy

›Chatbot interaction style auto-adjusts to match their profile on every future touchpoint

The Feedback Loop

Every profile you run makes your Anytime Agent smarter. The communication modifier from each Deep Dossier is pushed back to the voice and chat agent — so when that person calls again, the AI already knows how to talk to them. Your system gets more intelligent with every interaction.

Walk into every important conversation already knowing who's across the table. Your most experienced person, briefed in minutes, not weeks.

See RapportRadar in action →View pricing

⚡

SBD AI
Reaction Control
Sequencer

RCS

Included in every plan

Maintain Command with the SBD AI Reaction Control Sequencer (RCS).

Never worry about your AI giving out outdated information. With the RCS, you can instantly update your agent's knowledge base with the click of a button. Updating your contact lens brand lineup? Changing your holiday hours? Type it in, and your AI adapts its conversations in real-time. Total control, zero coding required.

What's included

See exactly what
you're getting.

Feature

AI Launch

$597/mo

AI Growth

$997/mo

AI Command

$2,795/mo

AI Ascent

$4,995+/mo

Setup Fee — Non-Profit / Mission-Driven

~~$2,795~~ $1,995

~~$3,795~~ $2,995

~~~$5,995~~ ~$4,995

Custom

Setup Fee — For-Profit

$2,795

$3,795

~$5,995

Custom

CRM — Unlimited Contacts & Pipelines

✓

Unlimited User Seats

✓

AI Voice Agent — 24/7 Inbound Calls

✓

Missed-Call Text-Back & 2-Way SMS

✓

Website Chat-to-Text Widget

✓

Appointment Booking

✓

Intelligent Intake → CRM + Tags

✓

Unified Inbox

✓

Reaction Control Sequencer (RCS)

✓

AI-Powered Onboarding

✓

Reputation Manager

—

✓

RapportRadar™ / Deep Dossiers

—

100/mo

250/mo

500/mo

Monthly Prospect Delivery

—

50/mo*

150/mo*

Custom*

Omnichannel Outreach Sequences

—

10/mo

50/mo

100+/mo

Automated Debrief

—

✓

Lead Reactivation Sequence

—

✓

Chatbot Behavioral Adaptation

—

✓

Account Monitor

—

100/mo

500+/mo RT

Target Acquisition

—

✓

Newsfeed Signal Monitoring

—

✓

Real-Time Alerts + Priority Support

—

✓

* Usage & Overages

Voice (Anytime Agent)

Billed at $0.008/min via your communications wallet. Clients maintain a pre-paid balance that auto-recharges. "Unlimited automated minutes" refers to the platform's concurrent call capacity — telephony costs are billed separately.

SMS / Text Messages

Billed at $0.15/text. All SMS is A2P 10DLC registered and compliant. Two-way conversations, drip campaigns, and missed-call text-backs all pull from your communications balance.

RapportRadar™ / Deep Dossiers

Monthly allotment resets on your billing date. Additional dossiers: For-Profit $3.00 (Launch) or $1.50 (Growth) / Non-profit $1.95 (Launch) or $1.00 (Growth) each. Each dossier includes full behavioral profile, SWOT, and pre-written outreach scripts.

Choose your plan

Straightforward pricing.
No surprises.

All four plans include full configuration, integration, and testing before handoff. The difference is scale — how much intelligence and automation do you want working for you?

Starter

AI Launch

Intelligent automation to start taking things off your plate

$597 / month

One-time setup fee: $2,795

What's included

✓

AI Voice Agent — 24/7 inbound call handling

✓

Missed-call text-back — instant SMS response

✓

2-way SMS / AI chatbot

✓

Website chat-to-text widgetConverts website visitors to SMS conversations

✓

Appointment booking — straight to your calendar

✓

Intelligent intake → CRM with tagsWho called and why, captured automatically

✓

Unified inboxSMS, email, website chat, and social DMs in one place

✓

CRM — unlimited contacts, pipelines & seats

✓

Reaction Control Sequencer (RCS)Real-time AI knowledge override — update your agent instantly, no coding required

✓

AI-powered onboarding

Get Started with AI Launch

* Usage & Overages

Voice (Anytime Agent)

SMS / Text Messages

Billed at $0.15/text. All SMS is A2P 10DLC registered and compliant. Two-way conversations, drip campaigns, and missed-call text-backs all pull from your communications balance.

RapportRadar™ / Deep Dossiers

Monthly allotment resets on your billing date. Additional dossiers billed per overage rate shown in your plan. Each dossier includes full behavioral profile, SWOT, and pre-written outreach scripts.

Premium Coaching
(with a real-life Human)

When the problems feel bigger than just software fixes.

For leaders who want to not only fix their processes and systems, but who want to show up differently — in their business and in their life.

Premium coaching goes beyond operations. It's high-level accountability, one-on-one coaching, and the kind of honest conversation most consultants won't have with you. This is not for the faint of heart.

This is for the people who are done playing small.

What's included

✓

Commander's Intent — clear goals, clear ownership

✓

Role definition and accountability structure

✓

Strategic growth planning and positioning

✓

Ongoing advisory — not a quick fix nor a one-time PowerPoint and a goodbye

The Navy required a lot of PowerPoint. A lot. AI handles that part now — so we can spend our time on the things that actually move you forward.

Pricing is custom based on scope. Start with a free consultation.

Inquire About Premium Coaching

The process

Four steps.
No surprises.

Intel Assessment

We look at what you have, what's broken, what deserves saving, and what should probably just be put out of its misery.

Translation: a real conversation, no sales pitch.

Commander's Intent

We define where you want to go and agree on what success looks like for your practice specifically.

Translation: same page before we touch anything.

Deploy the Engine

We build, configure, and launch your system. You see results, not deliverables.

Translation: we do the work. You see the difference.

Sustainment

Ongoing optimization and a real human to call when something acts weird. We stay involved — that's the point.

Translation: we don't vanish after month one.

Stop losing patientsto whoever answered first.

The four operational gapscosting your practice daily.

Multiple Tools.One System.

RapportRadar™Deep Prospect Intelligence

Maintain Command with the SBD AI Reaction Control Sequencer (RCS).

See exactly whatyou're getting.

Straightforward pricing.No surprises.

Premium Coaching(with a real-life Human)

Four steps.No surprises.

Your patients deservea practice that picks up.

Stop losing patients
to whoever answered first.

The four operational gaps
costing your practice daily.

Multiple Tools.
One System.

RapportRadar™
Deep Prospect Intelligence

See exactly what
you're getting.

Straightforward pricing.
No surprises.

Premium Coaching
(with a real-life Human)

Four steps.
No surprises.

Your patients deserve
a practice that picks up.